The BLLA Events Story.
This extension of BLLA has been around for a decade now, gathering boutique believers around the world to come together as a united front and change everything that the hospitality industry thought it was. For the first ten years of producing events, we wanted to lay the foundation for boutique hotels to show the world evidence of their influence as it was clear that a new movement was dawning, the way people traveled drastically was changing and the daring realized this and adapted.
The New Decade
Last year we saw the rise of Boutique ending its first decade as a movement as The Modern Renaisance. But as we enter this new decade, we see a shift in time as we enter The Contemporary Enlightenment.
We will continue to break the convention of the hospitality industry and nurture inquisitive new ideas. The minds that make up the boutique community are not timid followers, but pioneers paving the wave for a new industry to emerge.
For this new decade of producing events, we invite our participants to follow in Kant’s mindset and Dare to Know.
Run by the Mother Daughter Duo of Boutique.
Frances & Ariela Kiradjian
Partners at BLLA, StayBoutique and Boutique Money Group
Our Principles.
Everyone involved in the Boutique Community shares a commonality of these mindsets.
Spirit of Discoverability.
Always be eager to learn, eager to be uncomfortable, eager to empower, eager to discover.
Spirit of Authenticity.
Always stay true to your identity, stay true to your belief and stay true to your passion.
Spirit of Partnership.
Always support others, learn from others and share your knowledge with others.
Our Values.
We Believe
that boutique businesses create a new industry.
4. We Believe
that boutique hotels are cultural epicenters.
2. We Believe
in pioneers, not the followers.
5. We Believe
in the craft of being unique.
3. We Believe
in the power of authenticity.
6. We Believe
in the phenomenon of cultural interaction.
The actual reason we produce these events.
We have been redefining industries since 2009. Explore the true reason each event is hosted year after year.
The Art of Boutique Leadership Conference.
Back in 2012, boutique hotels were absolutely never discussed at hospitality conferences and if they were, it was maybe a quick thought. That year we set out to change this and provide a platform that discussed only boutique hotels. The reason behind this conference today is that it is a launching pad for new ideas and new brands, specifically boutique.
The Boutique Hotel Investment Conference.
“An investment conference for boutique hotels? How irrelevant.” This was a constant statement we got when we launched this conference in 2013. The industry thought that the boutique hotel’s “small numbers” were not enough to even discuss. Well, we changed that mindset and now boutique hotels are the defining point in the industry’s growth. The reason behind this conference is that it is proof (aka numbers) of the power that boutique hotels hold in the world.
The Female Empowerment Conference.
One of the only conferences in hospitality that is in no way enforced to “look inclusive.” This conference comes from a pure passion to create change and diversity in hospitaltiy and travel industries. Run by two women, we have personally gone through many hurdles specifically because of our gender and the way we looked. The real reason behind this conference is to create true progressive change in inclusivity in the hospitality and travel industries-now will 11,000 members strong worldwide.
The Social Club Dinner Parties.
When you gather ten powerful minds together for a private dinner, you create a type of “behind the scenes” gathering. The reason behind our dinner parties is to create radical change in the hospitality and travel industries and create a free-thinking platform to the most powerful minds in our sector.
The StayBoutique Awards by BLLA.
The industry’s favorite awards for showcasing the Boutique Community’s achievements. The real reason behind our awards is to showcase our community’s best achievements, without the influence of “pay to play.”
The Digital Forums.
In March of 2020, our world and industry changed forever. To adapt to the shift of digital gatherings, we launched our digital forums series to curate insightful content online. The real reason behind our digital forums is to continue our education initiatives and make our content more accessible to the global community.