2025 Boutique Hotel Owners Conference by BLLA
“Terra Incognita: Uncharted Land”
September 29-30, 2025
Westlake Village Inn
31943 Agoura Rd, Westlake Village, CA 91361
Hear why attendees love this conference.
Experience the energy. Hear it directly from the voices that matter most—our incredible community of boutique hotel owners.
These two sizzle reels capture the essence of last year’s Boutique Hotel Owners Conference, powered by BLLA. Attendees share why this event is unlike anything else in hospitality—and why BLLA is the definitive force behind the global boutique movement.
The original conference dedicated to independent, boutique hotel ownership, leadership & innovation since 2012.
Hosted & produced by BLLA.
About the Conference.
For over sixteen years, the boutique hospitality movement has attracted pioneers—visionaries who embrace the abstract, welcome the unexpected, and reshape the industry in real time. This community thrives at the intersection of creativity, commerce, and culture.
The 2025 Boutique Hotel Owners Conference by BLLA, taking place September 29–30 in the Los Angeles suburbs, is where those at the forefront of independent hospitality come to connect, recharge, and lead. This year’s theme, Terra Incognita, invites attendees to explore uncharted territory—not just in business strategy, but in mindset, creativity, and identity as owners. It’s a call to move beyond familiar models and map new ways of thinking in boutique hospitality.
This is a creator-driven forum designed to challenge convention, ignite ideas, and reimagine what it means to be a hotelier today. With a focus on ownership, leadership, innovation, and the evolving business models behind boutique and luxury hotels, the conference offers access to meaningful dialogue and opportunities to engage with fellow owners, investors, and collaborators who are shaping the future of hospitality.
Join BLLA Founders Fran and Ariela alongside 40+ thought leaders and 150+ attendees for two days of purposeful connection and progressive conversation—all in service of navigating the unknown with clarity and vision.
Learn more about the host, The Boutique Lifestyle Leaders Association (BLLA).
LAST YEAR'S EVENT
LAST YEAR'S EVENT
Explore images and videos from prior years’ editions of the Boutique Hotel Investment Conference by BLLA
So, who’s attending?
Boutique Hotels
Founders, Owners, C-Suite Executives, Operation and Management Executives, Managers, Sales and Marketing Directors, Portfolio Managers & Investors, Revenue Managers, New Hoteliers and Decision Makers.
The Greater Community
Boutique-specialized vendors and suppliers including designers, architects, technology providers, F&B providers, restaurateurs, marketing agencies, insurance firms, FF&E suppliers, advisors and others.
Who's in the Room?
“The BLLA Owners Conference was a great event, where I was able to meet other like-minded and creative boutique hotel owners and operators. Looking forward to attending again.”
— Atit Jariwala, CEO, BRIDGETON & Walker Hotels
“The organization is a valuable support platform for our dynamic industry. BLLA's creative approach to generating thought-provoking programming and opportunities for the Boutique lodging sector to come together and share ideas and inspirations is unparalleled.”
— Kevin O’Shea, Co-Founder, Salt Hotels
“BLLA is a vibrant community of passionate leaders who believe in the power of food and hospitality to unite people. I’m constantly inspired by the fresh ideas and energy that drive innovation here.”
— Sam Bakhshandehpour, CEO, Jose Andres Group
TESTIMONIALS
TESTIMONIALS
The Agenda
BLLA Events gathers top boutique hospitality leaders to share their expertise on the following subjects:
Leadership & Labor
Category Innovation & Development
Marketing & Design
Technology & Business Models
Wellness, Sustainability and F&B
Operations & Third Party Partners
Ownership Structures & Investment Solutions
Questions that will be answered:
What are the top issues boutique hotel owners face today?
What does a boutique hotel offer versus other types of hotels?
How do you operate a boutique hotel that differs from the way you operate a chain hotel?
How can you create a thriving food & beverage hotel outlet?
Who are the most disruptive global hoteliers in the world?
What are the latest global hotel trends?
How do you build a sustainable and regenerative hotel business?
Hotel Tickets
Tickets for hotel owners, operators, developers and investors.
You can apply for a partial scholarship here if you are in financial hardship.
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For individual BLLA hotel members and hotel corporate offices who are current members. Note: if you purchase a ticket under this category and are not a current member of BLLA, you will be billed the additional charge & service fees or complete the process to become a member.
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For hotels and hotel corporate offices who are not yet members of BLLA. If you would like to register for membership, here is the link to apply.
Non-Hotel Tickets
Tickets for all of the incredible partners that help boutique hotels thrive. This includes vendors, suppliers and any solution provider for hotels.
You can apply for a partial scholarship here if you are in financial hardship.
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For BLLA vendors/suppliers who are current partners only. If you would like to become a vendor partner please click here to apply. You can then come back and purchase a ticket at the member rate. Note: if you purchase a ticket under this category and are not a current partner BLLA, you will be billed for the difference and any additional charge & service fees or complete the process to become a member.
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Vendors/Suppliers/Partners may also become a sponsor which provides a greater value. You can join the BLLA Vendor Partner Program here.
