Jennifer Barry

Managing Director of CIIC Public Relations

A little bit about Jennifer…

A seasoned public relations executive with over two decades of experience, Jennifer Barry specializes in shaping and elevating brands within the luxury travel, hospitality, and lifestyle sectors. Known for developing award-winning strategies and leading high-performing teams, Jennifer has consistently driven visibility, credibility, and measurable growth for a world-class roster of clients.

As the former Managing Director of Zapwater Communications' Los Angeles office, she was instrumental in establishing the firm's West Coast footprint. In that role, she spearheaded integrated PR campaigns for a diverse range of global clients, including international destinations, high-end resorts, private aviation, and luxury real estate brands. Previously, Jennifer founded and successfully managed The Barry Group PR, cultivating a loyal client base and a passionate team dedicated to storytelling and execution.

Operating at the intersection of creativity and strategy, Jennifer excels at crafting resonant narratives, building lasting media relationships, and delivering impactful results. Whether launching a new property, repositioning a legacy brand, or navigating a dynamic media landscape, Jennifer brings a hands-on, collaborative approach grounded in insight, innovation, and integrity.