Janet Semenova

Co-Founder, Boutique Travel Advisors

A little bit about Janet …

Janet Semenova is the Co-Founder of Boutique Travel Advisors (BTA), a Forbes Travel Guide–endorsed Virtuoso agency recognized for curating luxury experiences that blend exclusivity, personalization, and meaningful impact. With a professional background as a pediatric nurse practitioner, Janet brings a deep understanding of client care to the world of travel, where she designs transformative journeys for some of the world’s most discerning travelers.

Beyond her advisory role, Janet is a technologist and early adopter of artificial intelligence in luxury travel. She leads the development of BTA’s proprietary platforms, including IRIS, an AI-powered itinerary builder, and Eletrav, a white-labeled travel club solution that empowers advisors, nonprofits, and organizations to create branded travel communities. Her perspective at the intersection of hospitality, technology, and human connection positions her at the forefront of how luxury travel is booked, shared, and experienced.

Janet’s work reflects a belief that luxury is no longer defined solely by access, but by resonance, storytelling, and the ability to forge lasting emotional connections.