Tarun Goyal

CEO of Simplotel

Tarun Goyal founded Simplotel in October 2013, after years at JDA Software, Amazon (including Amazon Web Services), Expedia, and Myntra with a singular vision: to transform hotel websites into high-converting e-commerce platforms.

Leadership & Vision:
As CEO, Tarun has guided Simplotel to serve over 2,000 hotels across 21+ countries, providing SaaS tools that prioritize direct bookings, personalization, and streamlined guest journeys.
Under his leadership, Simplotel won the 2021 Startup India Award in the travel & hospitality category for empowering independent hotels with technology formerly accessible only to OTAs.

Influence in the Hospitality Tech Space:
Through webinars like Simplotel & The Modern Hotelier and podcasts like Frictionless Innkeeper, Tarun regularly shares how independent hotels can replicate OTA strategies leveraging personalization, UX, speed, and SEO to boost direct bookings and profitability.
He’s actively responsive to real-world feedback, guiding Simplotel’s product innovation e.g., working with hotel groups like Ambassador Hotels to launch features based on frontline feedback. Tarun credits such collaborations for Simplotel’s ability to rapidly drive conversion improvements