Lynn Bruni-Perkins

EVP & Chief Marketing Officer of San Francisco Travel Association

A little bit about Lynn…

Lynn leads San Francisco Travel’s marketing division, including global marketing communications, public and media relations, global partnerships, and arts marketing. She serves as the creative voice and brand steward for the organization and the city, overseeing all efforts related to marketing San Francisco to its core global audiences—visitors, meeting planners, travel trade, press, and San Francisco Travel members and partners.

Lynn has more than 25 years of experience in the marketing industry, with an extensive background in strategic development, branding, market research, advertising, media planning, and creative development.

Previously, she worked at Universal McCann and the former Goldberg Moser O’Neill advertising agencies on clients including Microsoft, Cisco Systems, Dell Computers, and Dreyer’s Grand Ice Cream. She also held senior marketing and membership roles at the Exploratorium museum and Simple Star, a consumer digital product startup acquired by Sonic Solutions.

Lynn currently serves as Chair of Visit California’s Brand and Content Committee and earned her CDME accreditation from Destinations International in 2019. She holds a BA in Political Science from the University of California, Berkeley.