Luca Franco

Founder & CEO of Luxury Frontiers

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A little bit about Luca…

Luca is passionate about transformational travel, rewilding efforts, growing businesses, collaboration, and global opportunity. Luca founded Luxury Frontiers with this simple objective in mind: to create truly experiential hospitality structures that are sensitive to the natural environment and encourage transformational guest experiences. Luxury Frontiers projects are authentic with a sense of place, responsible with a purpose, and viable while focusing on the triple bottom line (planet, people, profit).

Prior to founding Luxury Frontiers and as an owner of LLPI—an international advisory and management company servicing developers and investors in luxury mixed-use hotels/resorts—he contributed significantly to the successes of Exclusive Resorts, Private Escapes, and DCP International throughout Europe and the Americas. He worked on projects with hospitality leaders like Four Seasons, Ritz-Carlton, Bulgari Resorts, Auberge Resorts, Hyatt, The Stein Hotels, Icehotel, Ferragamo, Marriott Vacation Club International, Interval International, and RCI. He was also an equity partner with Strategic Hotels and Resorts on mixed-use resort projects and served as an architect for Icehotel, Sweden.

An avid adventure-seeker and marathon runner, Luca loves to participate in extreme marathons for both fitness and as a way to see amazing corners of the world. He has completed over 25 marathons to date, from the Northern Arctic Circle to Chile.