Kris Potter
Founder of The Potter Co.
A little bit about Kris…
Passionate. Driven. Innovative. Kris Potter is a brand-maker and marketing pioneer with more than 25 years of experience in fashion and travel. Founder of The Potter Co., a multi-disciplined marketing consulting group, she provides her clients with highly effective marketing and business solutions designed to enhance consumer engagement, increase revenue, and optimize investments via today’s emerging marketing technologies. As a firm believer in the power of cross-team collaboration, Kris has the unique ability to foster strategic thinking and lead teams to flawless execution – measuring and optimizing everything along the way.
Before founding The Potter Co. in 2019, Kris led branding, integrated marketing, eCommerce, and strategic partnerships for one of the nation’s top vacation providers.
When not working on ways to boost consumer engagement, Kris enjoys cooking Italian food (bucatini cacio e pepe, anyone?), throwing mini dance parties with her kids (Uptown Funk is her jam), and traveling the world.