Annabel Schwartz

Co-Founder of House of Talana LLC

A little bit about Annabel…

Annabel Schwartz is a creative strategist and cultural architect with a decade of experience shaping hospitality’s most influential spaces. She began her career in New York real estate before moving into event production and ultimately hospitality, where she found the intersection of culture, community, and experience. Annabel has held leadership roles at Soho House and San Vicente Bungalows, where she drove cultural programming, community growth, and brand collaborations that became industry benchmarks.

As founder of House of Talana, Annabel now consults globally with boutique hotels, private clubs, and hospitality brands, guiding everything from guest experience and brand storytelling to cultural programming and creative direction. Her work has been featured in Business of Fashion and has included projects with Caviar Kaspia, The Georgian Hotel, Casetta Group, and upcoming international hotel and members’ club launches.

Passionate about building spaces that feel both exceptional and deeply human, Annabel is committed to redefining hospitality as a platform for connection, creativity, and lasting memory.