Alex Levin

Founding Partner of Liquid Crystal

A little bit about Alex…

Alex Levin is a founding partner of Liquid Crystal, a luxury specialized business unit within L+R, the global design & technology studio and strategy consulting firm headquartered in New York City. Established in 2012, L+R has excelled in merging design and digital technology across various sectors, notably in luxury hospitality, which Liquid Crystal specifically focuses on enhancing. Alex is not only a recognized figure in design and technology—featured on the Forbes 30 Under 30 List—but also a thought leader.

As a Parsons School of Design alumnus, Alex's leadership in Liquid Crystal is characterized by a dedication to strategic innovation and aesthetic precision. His efforts have propelled the unit to work on high-profile projects with luxury leaders crafting both luxury digital customer and employee experiences with clients such as Amazon Web Services, F. Schumacher & Co., Hilton Worldwide, Louis Vuitton, and Estée Lauder Companies, showcasing the firm’s capability to blend technology and design across multiple sectors.

His insights in the Forbes and Luxury Daily, shape discussions around the fusion of technology and luxury. His involvement extends beyond his business roles to include contributions to the Parsons Alumni Council, the Luxury Education Foundation, and the Ad Council’s UX Advisory Board, focusing on pushing the boundaries of design.

For boutique hotel owners and operators looking to differentiate their properties through unparalleled solutions, Alex and the Liquid Crystal team offer bespoke design & technology services and strategic consulting. These tailored solutions are designed to meet the unique needs of each property and set new industry standards in luxury hospitality.